How data analysis and new tech reduce distracted driving

Distracted driving is more prevalent than some people in South Carolina may think. According to data analytics firm Zendrive, 60 percent of drivers in America use their phones behind the wheel at least once a day. This is only the beginning as drivers can distract themselves by eating, adjusting the radio or simply talking to a passenger. Distracted driving accidents often result in severe injuries and vehicle damage.

Trucking companies are hit hard by such accidents, which may cause them to experience delays and claims being filed against them. Thus, many companies are turning to technology for solutions. For years, data analysis has been a big help in identifying adverse events, such as speeding and hard braking, among truckers. Zendrive uses smartphone data to identify at-risk drivers for the sake of both fleet owners and their insurers. Omnitracs has added a module for detecting fatigue and distraction to its Driving Center web tool.

Additionally, fleet management systems are being equipped with in-cab video monitoring, which can be activated when drivers engage in unsafe behavior. Companies like PeopleNet have added driver-coaching tools to their systems. Netradyne will be releasing a system called Driveri™ RealTimeCoach, which can provide audible warnings and notifications to drivers.

Such systems can encourage truckers to practice safer driving. Trucking companies, for their part, should determine what their employees’ stressors are and try to reduce them through scheduling adjustments.

Truckers who use their phones while on the road will be to blame for any accidents. Victims can have a lawyer assess their truck accident case and determine a fair amount for a settlement based on the rule of comparative fault. An attorney can hire third parties to find proof against the trucker, determine the extent of the injuries and show that these injuries are all accident related. He or she can also handle all negotiations with the trucking company.